Kindness Doesn't Scale

Can you name one person who got rich by selling (only) salad? But I know a few who got filthy rich by selling sugar water.

Any product want to be relevent in the market will need to tap into the fundamental weakness of humanity.

That’s why healthy diet doesn’t scale. It simply demands too much from the consumer.

A giant baby would be the most ideal candidate for consumer in a capitalists’ world.

A virtuous guy would go broke. It is simply too hard to make money if you care too much.

Kindness doesn’t scale.